Randomly Select Films From Netflix Popular Movie Section

Randomly select films from Netflix popular movie section between the years 2007 to 2017. This experiment will be coding for differences in male and female lead roles in movies, also compare the frequency of male and female lead roles. Introduction From the day we are born, whether you are male or female, we are constantly influenced by the word around us. Our environments feed us information that we conceptualize and store, ultimately aiding in the development of one’s ego, which is obtained by what we subconsciously perceive about ourselves through social and environmental influences. This concept is explained in social psychology a major influence being: conformity. Conformity means to â€Å"comply with conventions or modeling your behavior†¦show more content†¦This project will analyze gender-stereotypes with an emphasis on conformity, to better understand the characteristics and frequency of leading male and female roles in movies. Early-Present Gender Stereotypes in Film Male and female gender roles have been stereotyped in film for generations. â€Å"The 1940s brought a closing to World War II. Men were returning home to their wives, and starting families. After four years of wartime instability, both women and men seemed to want to return to a patriarchal order, with women in the home† (Banner, 2005). Even though the gender roles were a reflection of the times, over the years the roles persisted to present males as the successful â€Å"bread-winner†, assertive, and praised by his family and friends. Women reflected the domestic, nurturing, and dainty secondary role. The media and movie influence was that marriage should be a priority, and that caring for the family came along with the marriage. Women openly complied to these stereotypes and idolized the suburban house-wife image that was portrayed in popular genre’s (i.e. comedy, drama, and romance). Approaching the late 1960’s, the male stereotypes in film kept the same dominant essence with an emphasis on hero qualities that gave rise to the action and adventure genre. This was also a reflection of the times, which created a butterfly affect to influence AmericanShow MoreRelatedNetflix Operations Management Report4633 Words   |  19 PagesNETFLIX OPERATIONS MANAGEMENT REPORT TABLE OF CONTENTS Executive SummaryÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…2 IntroductionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….3 Netflix Process StrategyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…3 Competitive ClimateÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..5 Competitive StrategyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….7 Inventory ManagementÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…10 Supply-Chain ManagementÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….11 Management CritiqueÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…12 Future InnovationÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..14 ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….16 APPENDIX Exhibit 1 Ââ€" ProcessRead MoreInnovators Dna84615 Words   |  339 Pages(Continued from front flap) is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from 1996–2006. is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. is the Robert and Jane CizikRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval

Blakes poem Essay Example For Students

Blakes poem Essay Songs of Innocence and Experience. (1794)by William Blake. Songs of InnocenceIntroductionPiping down the valleys wildPiping songs of pleasant glee,On a cloud I saw a child,And he laughing said to me: Pipe a song about a Lamb:So I piped with merry chear. Piper, pipe that song again So I piped: he wept to hear. Drop thy pipe, thy happy pipe,Sing thy songs of happy chear:So I sung the same again,While he wept with joy to hear. Piper, sit thee down and writeIn a book that all may read So he vanishd from my sightAnd I pluckd a hollow reed, And I made a rural penAnd I staind the water clearAnd I wrote my happy songs,Every child may joy to hear. The Shepherd How sweet is the Shepherds sweet lot!From the morn to the evening he strays;He shall follow his sheep all the dayAnd his tongue shall be filled with praise. For he hears the lambs innocent call,And he hears the ewes tender reply. He is watchful while they are in peace,For they know when their Shepherd is nigh. The Ecchoing GreenThe Sun does ariseAnd make happy the skies,The merry bells ringTo welcome the Spring:The skylark and thrushThe birds of the bushSing louder aroundTo the bells chearful sound,While our sports shall be seenOn the Ecchoing Green. Old John with white hairDoes laugh away careSitting under the oakAmong the old folk. They laugh at our play,And soon they all say:Such, such were the joysWhen we all girls ; boys In our youth-time were seenOn the Ecchoing Green Till the little ones wearyNo more can be merry,The sun does descend,And our sports have an end:Round the laps of their mothersMany sisters and brothers,Like birds in their nest,Are ready for rest:And sport no more seenOn the darkening Green. The Lamb Little Lamb, who made thee?Dost thou know who made thee?Gave thee life ; bid thee feedBy the stream ; oer the mead:Gave thee clothing of delight,Softest clothing, woolly, bright:Gave thee such a tender voice,Making all the vales rejoice:Little Lamb, who made thee,Dost thou know who made thee? Little Lamb, Ill tell thee,Little Lamb, Ill tell thee:He is called by thy nameFor he calls himself a Lamb. He is meek he is mild,He became a little child:I a child thou a lamb,We are called by his name:Little Lamb god bless thee,Little Lamb god bless thee! The Little Black BoyMy mother bore me in the southern wild,And I am black, but O! my soul is white;White as an angel is the English child,But I am black, as if bereavd of light. My mother taught me underneath a treeAnd sitting down before the heat of day,She took me on her lap and kissed me,And pointing to the east began to say: Look on the rising sun: there God does liveAnd gives his light, and gives his heat away:And flowers and trees and beasts and men receiveComfort in morning, joy in the noon day. And we are put on earth a little space,That we may learn to bear the beams of love:And these black bodies and this sunburnt faceIs but a cloud, and like a shady grove: For when our souls have learnd the heat to bearThe cloud will vanish; we shall hear his voice,Saying: Come out from the grove, my love care,And round my golden tent like lambs rejoice. Thus did my mother say and kissed me:And thus I say to little English boy;When I from black and he from white cloud free,And round the tent of God like lambs we joy, Ill shade him from the heat, till he can bearTo lean in joy upon our fathers knee:And then Ill stand and stroke his silver hair,And be like him and he will then love me. The Blossom Merry Merry SparrowUnder leaves so green,A happy BlossomSees you swift as arrowSeek your cradle narrowNear my Bosom. .u9d3163db9510d4e0e0c18321328f6b34 , .u9d3163db9510d4e0e0c18321328f6b34 .postImageUrl , .u9d3163db9510d4e0e0c18321328f6b34 .centered-text-area { min-height: 80px; position: relative; } .u9d3163db9510d4e0e0c18321328f6b34 , .u9d3163db9510d4e0e0c18321328f6b34:hover , .u9d3163db9510d4e0e0c18321328f6b34:visited , .u9d3163db9510d4e0e0c18321328f6b34:active { border:0!important; } .u9d3163db9510d4e0e0c18321328f6b34 .clearfix:after { content: ""; display: table; clear: both; } .u9d3163db9510d4e0e0c18321328f6b34 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9d3163db9510d4e0e0c18321328f6b34:active , .u9d3163db9510d4e0e0c18321328f6b34:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9d3163db9510d4e0e0c18321328f6b34 .centered-text-area { width: 100%; position: relative ; } .u9d3163db9510d4e0e0c18321328f6b34 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9d3163db9510d4e0e0c18321328f6b34 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9d3163db9510d4e0e0c18321328f6b34 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9d3163db9510d4e0e0c18321328f6b34:hover .ctaButton { background-color: #34495E!important; } .u9d3163db9510d4e0e0c18321328f6b34 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9d3163db9510d4e0e0c18321328f6b34 .u9d3163db9510d4e0e0c18321328f6b34-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9d3163db9510d4e0e0c18321328f6b34:after { content: ""; display: block; clear: both; } READ: Genre of Clowning (Theatre, Drama, Arts) EssayPretty Pretty RobinUnder leaves so green,A happy BlossomHears you sobbing sobbingPretty Pretty RobinNear my Bosom. The Chimney-Sweeper When my mother died I was very young,And my father sold me while yet my tongueCould scarcely cry weep weep! weep weep!So your chimneys I sweep in soot I sleep. Theres little Tom Dacre, who cried when his headThat curled like a lambs back, was shavd, so

Lottery By Shirley Jackson Essays - Dystopian Literature, Films

Lottery By Shirley Jackson Shirley Jackson's, The Lottery, has raised questions in the back of every reader's mind towards the destructive yet blind rituals of mankind. A reflection of ourselves is what we see when looking through the pond of Jackson's mind. The Lottery clearly expressed Jackson's feelings concerning traditional rituals through her story, opened the eyes of its readers to properly classify and question some of today's traditions as cruel, and allowed room to foretell the outcome of these unusual traditions. Jackson's feelings towards the misuse of tradition as an excuse to cause harm have triggered her creativity for the creation of The Lottery. Jackson obviously saw examples of this misuse of tradition and ingeniously placed it into an exaggerated situation to let us see how barbaric our actions are. The townspeople, in the story, all come together for the annual lottery; however, in an interesting twist, those participating stone the winner to death. Everyone in the story seems horribly uncivilized yet they can easily be compared to today's society. Perhaps Jackson was suggesting the coldness and lack of compassion the human race can exhibit in situations regarding tradition and values. The People who were stoned to death represented values and good being as the townspeople, who represented society, cold-heartedly destroyed them ( Jackson 79 ). Immediately after reading The Lottery, one can compare the ritual, in the story, to some of today's barbaric traditions in a new point of view. Hazing is a tradition that has been around forever. Some people do not see anything wrong with giving a new person a hard time; however, this ritual has caused numerous deaths and countless injuries all over the world. Hazing is a ritual performed in high schools, gangs, colleges, and even your own best friend can be in on it. Perhaps just as barbaric as the stoning, no good at all results from hazing. The running of the bulls, in Italy, may also be compared to The Lottery. Many deaths have been cause by the bulls running ramped through the streets, yet this tradition is not about to be abolished due to the endless support of participators along with media and tourists. What does it take to end these cruel and misunderstood traditions and evolve into a more civilized society where we can see what kind of harm they cause? In the story, the townspeople were against abolishing the tradition of stoning and if our society feels the same, there will never be a chance for our civilization to grow together. What ever happened to the townspeople in this story? Could they have finally given in and abolished the lottery for the next year? Perhaps they never did abolish the lottery and eventually destroyed each other on a wide-scale basis. Any way you chose to compare the situations, our future depends heavily upon the allowance of evolution through our present standpoints and how we select to alter it. Human nature will prevail no matter what our society wants to alter; however, who is to say that human nature is a violent one without compassion for fellow spirit? Shirley Jackson's story outlined more than just a cruel tradition; it outlined the essence of evolution upon a civilization and the human race.

Influence of marginal and absorption costing mething and their similarities Essays

Influence of marginal and absorption costing mething and their similarities Essays Influence of marginal and absorption costing mething and their similarities Essay Influence of marginal and absorption costing mething and their similarities Essay Influence OF MARGINAL A ; ABSORPTION COSTING Fringy cost is fundamentally a portion of variable cost, which includes the direct labor, Direct Material and Direct Expenses. Fringy cost should be defined as the accounting system where variable system should be charged to the cost of units and the fixed cost for the period of clip which is to the full aggregative part. Its particular value is in determination devising. Fringy cost = Variable cost + Variable Overhead The fringy cost is straight with the volume of production and fringy cost per unit is the same, which consist premier cost that is cost of direct labor, stuff and other variable operating expense. It will be incorporate the fixed cost. The fringy cost is the cost which has been incurred to bring forth an excess unit of production is called fringy cost. Example If an organisation has produce 1000 unit at cost of ? 20,000 Where as if the addition in 1 unit i.e. 1001 unit and cost would be ? 20200 Then MARGINAL COST would be ? 200. ADVANTAGES OF MARGINAL COST Fringy cost is fundamentally have an advantages of the cost control by and large facilitated to avoiding the fixed operating expense cost and concentrated on to the keeping the consistent of fringy cost utile to assorted degrees of direction. It is fundamentally help to understand to the variable cost and fixed costs. It besides shows the relationship between the cost, monetary value and their volumes. The fringy cost would be aid to the short term net income planning by the interruption even charts and net income graph, and aid to the direction determination. With the fringy cost company can acquire maximal return to the concern. The effects of the production and gross revenues policies are more clearly seen and understand with the fringy cost. Disadvantage There are certain disadvantages would be associated with the marginal costs which are as under. It is really hard to segregate to understand the all the cost which are fundamentally misdirecting the consequence. It should be ignored the fixed cost, which show different image at the clip. The job is that the over or under the overhead cost is apportioned on estimated footing and non on the existent. The clip factor is besides play an critical function where public presentation between two period will bring forth deceptive consequences. ABSORPTION Costing Absorption cost means the cost which includes all the fabrication costs which are absorbed by the unit of green goods. On the other manus, the cost of a finished unit in stock list will include direct stuff, labor and all the variable cost and fixed fabrication operating expense. Absorption costing is contrasted with variable costing or direct costing with the other fabrication operating expense. ADVANTAGES OF ABSORPTION COSTING In soaking up costing will traveling to include all the cost which are related to the concern activities like fixed cost, variable cost and production cost. This cost is besides used for the readying of the fiscal histories when the production of the company should be remains changeless but sale would be fluctuate. DISADVANTAGES OF ABSORPTION COSTING The disadvantages of the soaking up bing would be emphasised on the entire cost i.e. variable and fixed cost. It is non utile the direction for the devising determination about the planning and controlling. An illustration show that difference between fringy cost and soaking up cost. XYZ Ltd. is being started their operation in 2008. There is certain information available for May 2008 to July 2008 about the company s production. To cipher fringy and soaking up cost. Particulars ? Selling monetary values per Unit of measurements 100 Direct Labour Per Units 20 Direct Material per Unit 10 Fixed Factory Overhead Per Months 30000 Variable Factory Overhead per Unit of measurements 5 Fixed Selling Operating expenses 1000 Variable selling Overhead per Unit of measurements 4 Budgeted activities which was expected that 2000 units to be each month green goods and sold for each month were as follows MAY June July Unit of measurement SOLD 1000 800 1300 Unit of measurement PRODUCE 1000 1300 1000 MARGINAL COST Particular MAY June July Gross saless 100000 80000 1100000 Lupus erythematosuss: Variable Cost of Goods sold ( ? 35 ) 35000 28000 385500 PRODUCT CONTRIBUTION MARGIN 65000 52000 71500 Lupus erythematosuss: Variable Selling Operating expense 4000 3200 4400 Entire CONTRIBUTION MARGIN 61000 48800 67100 Lupus erythematosuss: Fixed mill Overhead 30000 30000 30000 Fixed Selling Operating expenses 1000 1000 1000 Net Net income 30000 32800 30100 Absorption Cost Particular MAY June July Gross saless 100000 80000 1100000 LESS: Cost of Goods sold ( ?65 ) 65000 52000 71500 A A 28000 38500 Attention deficit disorder: Absorption of mill operating expense 9000 -3000 GROSS Net income 35000 37000 35500 Lupus erythematosuss: Fixed Selling Operating expense 1000 1000 1000 Variable Selling Operating expense 4000 3200 4400 Net Net income 30000 32800 30100 MARGINAL COST Vs ABSORPTION COST After utilizing the two techniques we had seen that the net net income would non be same at every clip because of following ground. Over and Under Absorption overhead cost In soaking up costing, fixed operating expense can neer absorbed precisely because of trouble in calculating cost and volume of end product. If these balance of under or over captive because of costing net income and loss history, the existent sum incurred is non shown in it, whereas fringy costing is really fixed overhead incurred in entirely charged against part which will be some difference in net net incomes. Difference in Stock Valuation In fringy costing work in advancement and finished stock are valued at fringy cost but in soaking up cost it is calculated as production cost, and that is the ground net income will be different Many of clip soaking up cost and fringy cost consequence would be find as Absorption costing net income = Marginal costing net income Absorption costing net income gt ; Marginal costing net income Absorption costing net income lt ; Marginal costing net income

Tanglewoods recruiting methods Case Study Example | Topics and Well Written Essays - 750 words

Tanglewoods recruiting methods - Case Study Example Measure of staffing quality Quality customer service is a decisive aspect in determining the success of a retail business. This fact is well known by the management of the Tanglewood stores. Businesses nowadays realize the importance of a talented staff. This has led to organizations keeping track of their valued human resource capabilities. This capability is bolstered by the hiring of skilled individuals, who increase the value of human resources in a company. In the case of Tanglewood stores, they needed to find the best way for staffing, while keeping the costs considerably low. They need to establish â€Å"The Quality of Hire†. This makes it possible to determine how a hired individual’s performance varies from the hiring requirements. It is paramount that the hired staff meets the conditions set prior their employment. This will ensure that the stores get the expected output from the staff. Criterion-Related Validation Test Tanglewood store will have to conduct a Criterion-Related Validation Test. This will be carried out using the benchmarking process whereby, the success of a job will be measured by comparing the individual result of a new employee to the sample of a successful employee currently holding the position, who will be used as the benchmark for success. This will be useful in determining if the employee is striving for excellence, is average or even poor. Through these results Burkholder, et al, 203), Tanglewood stores will know how was effective was their recruitment.

Human Resources Development Essay Example | Topics and Well Written Essays - 500 words - 1

Human Resources Development - Essay Example The oil spill proved to be a violation of the water act, migratory bird act and related acts on the conservation of natural resources (Graythen, 2013). The reader also gets an overview of the five-month oil disaster and a detailed background on how the leakage resulted. Moreover, the author narrates how the explosion occurred and outlines the government response to the incident. As expected, the spill affected the American energy policy something that the author also gave attention. In addition, the article mentions the efforts that taken to bring the exploded well back into control and the setbacks hindering rescue by the team charged with that responsibility. The article also mentions the probable recovery after the disaster. This article relates the saddening truth about the mine disaster in 2010 that left 29 dead in West Virginia. The author describes the desperation evident in the families of the victims concerning the loss. In addition, the author emphasizes on the long hours taken by the rescue teams in their effort to uncover the debris in the collapsed mine and unearths the bodies. Moreover, the moving story mentions that the tragedy resulted because of the mines negligence to abide by the stringent safety rules in place to protect the welfare of workers in the risky mines. It becomes clear from the story that the rescue task was difficult because of the state of the collapsed mine (Urbina, 2010). The West Virginia mine disaster highlights the surging problem in many mines and that concerns safety of the workers. Occupational safety in the mining industry deserves a priority in any mine because risk assessment reports have shown that the workers are always at a great risk. This explains the stringency of the rules and regulation that govern mining. However, the West Virginia case just highlights the reluctance with

Is Emotional Cheating As Serious?

Is Emotional Cheating As Serious? Cheating in marriages and relationships has been very rampant especially in the contemporary society. Many people have lost their marriage partners due to cheating either emotionally or sexually. People are usually less committed and satisfied in relationships when they get a feeling that their partners are cheating on them. Cheating or deceiving on ones partner is usually driven by less commitment in one relationship whereby some people may cheat as an attempt to get out of a relationship (Gunderson and Ferrari 2008 2). In most romantic relationships the most common type of cheating is the sexual cheating where someone practices sexual behavior outside a committed relationship. The other type of cheating that is highly practised in todays relationships is the emotional cheating where someone shows stronger emotional bonds with someone else outside a committed relationship. Over the recent past there has been heated debate on the impacts caused by either of the infidelity in relationships. Many people have diverse opinions on which of the two is more serious and more disastrous to a relationship. However there has been general consensus that both are capable of breaking relationships and that the seriousness of either of them will vary from one individual to the other (Gunderson and Ferrari 2008 3) Emotional cheating is betrayal of ones partner although its rarely seems like it since it does not involve a real affair like intimacy and sex. This type of cheating does not necessarily create unwanted pregnancies, break vows or infect diseases (Pawlik-Kienlen 2007). Emotional cheating is known as the type of cheating that cannot be easily detected since it has less rigid boundaries. According to Pawlik-Kienlen (2007), its much easier to tell when your partner is cheating sexually but its difficult to precisely tell the extent your emotional attachment with your partner or with any other person. Emotional affairs may encompass movie dates, innocent dinners and even short picnics which the involved individuals take as normal activities in life. The distinguishing feature of an emotional friendship from other normal friendships is the sharing of problems, intimate secrets and triumphs that may not be shared with any other person even their spouses. Long conversations over the phone are also main characteristics of these friendships. According to experts on these studies the main characteristic of an emotional affair is that mostly the involved individuals are absolutely unaware of their behaviour and that they rarely see themselves as being unfaithful (Jet 2004 15). The fact that these people may not practice sexual affairs makes them to perceive their relationships as normal friendship that should not hurt anyone although in actual sense its hurts sometimes even more than the physical or sexual cheating. Emotional cheating becomes more dangerous and hurting to a woman when she discovers that her partner has someone else whose personality he prefers than hers. This then brings her a feeling that she is no longer interesting to her partner and that she cannot satisfy his emotional needs. Some people argue that emotional cheating has more adverse impacts on relationships since emotional affairs simply mean that these people are not just after physical satisfaction (sex) but they actually love the other person which makes their relationship long term. According to (Pawlik-Kienlen 2007), this cheating takes away more from a marriage relationship because one takes to another person feelings that should be preserved for his or her spouse (Pawlik-Kienlen). Emotional affairs are also more difficult to end because of the feelings involved and can easily break marriages when one is caught between serious choices to make. Emotional cheating is found to stick around and mostly results to future p roblems. On the other hand problems from physical cheating can be easily resolved and forgotten since sometimes they occur mindlessly like when someone goes out and gets drunk. In such cases its easily understood that there are no emotional feelings and that there is no existing relationship between the two. Emotional cheating also encompasses Internet cheating which has taken its place in family conflicts and relationships breakage in the contemporary society (Parker and Wampler 2003 415). People are finding themselves logging more times into the internets to talk to specific people. This type of communication advancing and that men are feeling more pleasure and relieve when talking to these online partners than they do when talking to their spouses. This type of cheating illustrates a pure emotional cheating. In internet cheating the individuals involved may not have seen each other and therefore can not be influenced by the thought of sexual satisfaction. This is viewed as a classic sign of investing ones emotions in other people in stead of concentrating them to your spouse. Emotional cheating is found to more betraying to women than it is to men. According to Morrison 2009 2), when women are looking for marriage partners, they concentrate more on the emotional and intellectual qualities of a man as well as his ability to be a good father and provide for the family. On the other hand men focus more on the physical qualities of a woman in order to ensure that she is capable of producing offspring and satisfy his sexual desires. This implies that since women invest more on the emotional aspects of the relationship, emotional cheating is generally much hard for her to handle and therefore she may feel more betrayed. Physical and sexual cheating Sexual cheating is mostly regarded as the physical sexual intercourse with another person who is not your partner in marriage or in a relationship. It occurs when a partner who is in love with his or her spouse, gives in to his or her sexual desire with another person. According to Grello, Welsh and Harper (2006), this type of infidelity is usually driven by opportunity or situational circumstances, use of alcohol or other drugs and risk- taking behavior (Grello, Welsh and Harper 256). For partners in deep love, such cheating which is mostly unintended, brings so much guilt and regrets in them. This cheating may sometimes be as a result of hostile actions, immaturity or sexual addiction. Sexual cheating mostly does not involve emotion feelings between the partners as in emotional cheating. This type of cheating may not be so detrimental to women like the emotional cheating but its also very destructive to relationships. An activity would be regarded as sexual affair not according to the presence of physical contact but because of other aspects as well. Strip shows, telephone sex and viewing stripers or pornography are all actions done out of sexual fantasies. According to Allen Johnson (2006), people who watch pornography or attend strip clubs are usually engaging in sexual acts and thus if they are involved in relationships they are actually cheating (Allen Johnson 154). In sexual or physical cheating, when a man or a woman does sex outside the marriage, their partners starts doubting their bed skills and what their partners could be missing in them (Gunderson and Ferrari 2008 4).. The cheated partner may feel that he or she is not satisfying his or her partners sexual desires. This then makes them to be very conscious about their performance in bed which in turn makes them loose more their desire of having sex with their partners hence making the problem even worse. A partner cheats, the other partner refuses to have sex with the cheating partner making the cheating partner to cheat even more. Sexual cheating therefore causes a destructive circle which can completely ruin a marriage. However sexual cheating has different impacts to men from what it has to women. Since men concentrate more on the physical qualities of a woman physical cheating is therefore more hurting to them (Gunderson and Ferrari 2008 3). As the providers in the house men want to be given the maximum respect and attention that they deserve and that physical cheating is viewed as lack of respect and attention for them. Men view sexually cheating women as betrayers who are even a threat to their security. On the other hand men view themselves as naturally potentially polygamous and capable of dividing their emotions and attention to more than one woman. This belief therefore makes men to put more seriousness on the sexual or physical cheating than the emotional cheating. In this perspective, women in cultures where polygamous marriage is upheld will regard emotional cheating as more serious than sexual cheating. On the other hand this sexual cheating mostly involves sexual intercourse which can sometimes result to unwanted pregnancies, breakage of vows or may cause infection of some deadly sexually transmitted disease like HIV/AIDS (Buss and Shackelford 1997). This therefore makes this cheating more serious than the emotional cheating in cases where a spouse becomes pregnant or impregnates someone outside the marriage or when they contract serious infections like HIV/AIDS. Such cases are more serious and difficult to resolve hence they mostly end in marriage breakages. In case of such occurrences this cheating therefore can result to guilt and depression which may end up to mental disorders. For many individuals emotional affairs is a great source of comfort and relief in times of relationship problems and misunderstandings (Gunderson and Ferrari 2008 1). However these affairs encompass some share of intimate emotions between individuals and when these emotions are invested regularly on someone outside the marriage the marriage relationship is usually compromised. Emotional relationship starts as normal relationship and then deepens through regular contact numerous mail messages and discussions. With time there develops excitement and ease in hearing from the other person. Emotional cheating is known to involve a lot of talking though it may occasionally lead to sex which then makes it like sexual cheating. However although the sex between these people may be passionate, their relationship is primarily driven by the feeling of emotional safety and companionship. The danger of emotional infidelity become worse when the door of emotional intimacy is opened and deepens the bond making the person in the emotional affair to start comparing between his or her spouse and the partner in the emotional affair (Parker and Wampler 2003 416). Sometimes one may argue that its easier to talk to his or her partner in emotional affair than it is to talk to his or her spouse. Other times your spouse may not seem to be listening and understanding to you like the other partner. Other times one may feel safe and comfortable when in the company of their partner in emotional affair than they do when in the company of their spouses. However its clear from our discussion that emotional cheating may result to physical cheating. Similarly the effect of either of the cheating may vary from one person to the other and therefore their seriousness is subjective. Conclusion Cheating in relationships is usually carried out in many different ways. The most common is the sexual cheating whereby research has shown most men usually have no emotional feelings for the woman and that they only show interest in the woman so as to get their sexual satisfaction and excitement. The other type of cheating is emotional cheating. Here men usually find themselves emotionally connected with other women besides their wives or girl friends and sex is not usually given the first priority. A man finds himself enjoying the company of this other woman more than he does for his own wife and they prefer spending their spare time with them (Morrison 2009 1). According to a recent study conducted on emotional and physical cheating, 75% of women admitted that emotional cheating is more hurting than sexual cheating (Morrison 2009 1). On the other hand most of the interviewed women also admitted that its difficult to separate the two types of cheating since both would influence their feelings for their partners. Which way looks at it any type of cheating, whether emotional or physical ends up in ruining a relationship (Morrison 2009 1). Normally when one partner cheats on the other in a relationship, trust between them is lost and chances of regaining this trust is usually very minimal. Everyone who is in a relationship or has been in a relationship does not need to be lectured on what cheating either physical or emotional can do. Experts say that one cannot be emotionally involved outside marriage and still expect things to function normally in his relationship at home. Whether the relationship does involve intimacy and sex or not it can be destructive to marriage relationships. According to Jet 2009 7 out of 10 emotional affairs result to physical or sexual affairs at the long run (Jet 7). This therefore implies that both emotional and physical cheating are interconnected and that its difficult to prefer one over the other. Sharing thoughts, problems and feelings as it happens in emotional intimacy is just like making love to one anothers mind before actually making love to their body. In other words verbal intimacy is just one step away from physical or sexual intimacy. Annotated bibliography Gunderson, Patrick and Ferrari, Joseph. R. Forgiveness of sexual cheating in romantic relationships: effects of discovery method, Frequency of Offence, and presence of Apology North American journal of Psychology, 2008, vol. 10 pp. 1-14 This article talks about the seriousness of emotional and physical sex as compared between male and female college students. The article gives discussions as got from interviews with college students about the infidelities and their ease of being forgiven. This article has helped in finding out that sexual cheating is more hurting or more serious to men as compared to emotional cheating. In the article we also find that its easier for women to forgive sexual infidelity than it is for men. Here some reasons of cheating like poor commitment in relationships are also revealed. Grello, Catherine. M, Welsh, Deborah. P and Harper, Melinda. S. No strings Attached: the nature of casual sex in college students: The journal sex research vol. 43 no.3 August 2006 p.255-267 This article talks about circumstances linked to physical cheating among peers. It also informs on the dangers of both types of cheating. By the help of this article in the journal of sex research, the research finds that immaturity, use of drugs and risky behaviours are some of the causes of infidelity especially among college students. In the article the consequences of after sex are also discussed. Pawlik-Kienlen, Laurie. What is Emotional Cheating? Jun 21, 2007 (http://psychology.suite101.com/article.cfm/emotional_cheating) This website describes what is emotional and physical cheating and how they start. In this page the characteristics of emotional cheating are discussed. From this article the research finds out the dangers of emotional infidelity and how they can cause long term problems in marriages. The site helps to disclose why women are more affected by emotional cheating than men. Morrison, Julia Emotional Or Sexual Cheating: Which Is Worse? Womens Sexuality Correspondent every other Tuesday (http://www.askmen.com/dating/vanessa_100/122_love_secrets.html) This website article compares the seriousness of emotional and sexual cheating and how they can easily break marriages. In this article the examples of emotional cheating are discussed. The mens emotional involvement in sexual infidelity is also discussed in this page. From this website the research finds that emotional cheating cannot be easily identified and that it can be long term due to the emotional connection. The article also helps the research to conclude that both emotional and physical cheating can ruin relationships and that the seriousness of either will vary from on person to the other. Jet magazine Vol. 105, No. 2124 May 2004 Johnson Publishing Company 64 pages (http://books.google.co.ke/books?id=Dr4DAAAAMBAJpg=PA15dq=Is+emotional+cheating+as+serious+as+physical+and+sexual+cheating%3Fsource=gbs_toc_rcad=1#v=onepageq=f=false) This magazine evaluates the ideas of different people on emotional cheating. Ignorance of people in emotional relationships is also discussed. From this magazine the research reveals that people in emotional cheating view themselves and doing no mistake since they dont venture into sexual affairs Parker, Trent. S and Wampler, Karen S How Bad Is It? Perceptions of the Relationship: journal of Contemporary Family Therapy, New Jersey: Springer Volume 25, Number 4 / December, 2003 Pages 415-429 This journal discus the various types of cheating. The article talks of internet cheating which an example of emotional cheating. From the article its found that internet cheating can also ruin marriages. The article helps the research in unveiling that watching stripers and pornographic material is just like engaging into sexual affairs outside marriage and that those engaged in such activities are actually cheating. Buss, David M Shackelford, Todd K Susceptibility to Infidelity in the First Year of Marriage Journal of Research in Personality Volume 31, Issue 2, June 1997, Pages 193-221 Academic Press. This article talks about the consequences of cheating and how they affect families. The book gives results of a study carried out among 107 married couples on the possible signs of cheating among their spouses. From the article the research finds the dangers of sexual cheating like contracting of serious diseases like HIV/AIDS which could make relationships problems more difficult to solve. Allen, Johnson. S Physical abusers and sexual offenders: forensic and clinical strategies CRC Press. 2006. This book evaluates the emotional, physical and sexual cheating are their various forms. The book helps the research to conclude that all types of cheating are detrimental to relationships. From the book we are able to argue that emotional sex is interconnected with the physical sex and that its difficult to prefer one over the other.